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Internet of Things (IoT) home network threat detection software for consumer households
xFi Security
Lead UX Designer @Comcast xFi
Overview

xFi Advanced Security is a feature in Xfinity Mobile that interfaces with threat detection software built into your homes internet gateway. Advanced Security is powered by CujiAI, a TechCrunch Disrupt Finalist that provides powerful data analyzation for home networks.

Contribution
I was hired as the Lead UX Designer of the Advanced Products Group, a small skunkworks group embedded in the Comcast UX NYC team.

My focus on this team was to rapidly research, design, and prototype small projects for the purpose of getting products in the market quickly, and without standard Comcast overhead. xFi Advanced Security was 1 of 4 those projects. It was revealed at CES 2019.



CD: Steve Leardi, Angela Amato, Illustration: Cristobol Ulta,
Design Toolkit
Problem
🚨 Home networks fail at IoT security
Many of today’s smart home devices — especially the cheaper ones — weren’t built with a security-first mindset, and are riddled with flaws. Hackers can exploit holes in the security of IOT devices to attack more valuable targets like home computers and mobile devices.
🥓 Current products are sidecars
All current network security enhancers have complicated user experience due to software clumsily managing bridges between hardware devices
🫠 Network security is confusing
Customers have a device-centric, rather than network-centric view of their home network. They want network security to ‘just work’, but don’t fully comprehend the breadth of device vulnerability.
🧐 Value of network security not clear
Customers don’t understand how their security products are providing value. Unsure often if they’re even working.
Discovery
Feature Validation
I did a full competitive analysis of similar products in the market to analyze their approach.
There were similar products in the market, but with complicated UX as a result of the sidecar hardware and additional software. The partnership with CUJO allowed us to build security right into the Gateway.
Architecture
xFinity Mobile is a comprehensive application with many moving parts. It was important to determine early-on where the feature would sit in the ecosystem, and estimate other touchpoints that may be effected by Advanced Security.
Explorations
Testing
We wanted to verify some of our assumptions, so we put the MVP through a series of tests with a focus group. We wanted to investigate language, design approach, and content comprehension.
Findings
Customers have a device-centric, rather than network-centric view of their home network. We’ll have to position the service to speak to device-level protections, make comparisons to antivirus software, and acknowledge this mindset in the UX at the device level.
Customers saw clear benefits in the service including: protection of all devices, no software orhardware to install, and the convenience of a mobile app.

The app experience must:• Clearly explain the service• Provide proof that it’s working and continually deliver value• Provide necessary threat information in the initial threat view, eliminating unnecessary steps
Product Design
We settled on a lightweight, friendly interface with a mascot. We wanted visuals that were approachable and familiar. 
We used the mascot to display the health of the network, and a simple timeline of events to remind users that the product was active, and keeping them protected.
Dashboard
The dashboard UX was focused on communicating the overall ‘health’ of the users network as well as any call to actions required to maintain network security. 

As the design matured, we really want to focus on communicating problems in simple language and unintrusive illustration. I wrote the first few versions of copy, then worked with our copy teams, CX, and other stakeholders to make sure our messaging was clear and on-brand.
Threat Detail
Most users are satisfied with high level status messaging, but we found a significant percent of users said they’d be interested in threat level details. 

Threat List
As threats are detected by the system, they need to be queued so the user can review them. Advanced security will remediate some of the threats, but ultimately we needed a way for users to take action.
Remediation Tips
Our approach to remediation was not to panic the user with emergency buttons or sirens. We wanted to offer tips on solving their current issue, then further guidance to help avoid attacks in the
Overview
Network
Notifications
Quarantine