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My Verizon is a consumer facing app that allows Verizon Wireless customers to manage their account and plan, upgrade devices, access rewards and monitor data.
My Verizon
Product Designer @AKQA
Overview

Verizon went through a rebranding with agency Pentagram. Their consumer-facing products required a remapping of old designsto fit the new look and feel.

AKQA and Verizon teamed up to create the new pattern library and map over 5500 pages.

My Contribution
I was hired as Product Designer as a designer of a large team of designers in a mission to remap all of the My Verizon app screens.

I reworked the UI/UX and helped deliver detailed documents outlining the structure, measurements, and components.


Team
Creative Director: Craig Wong, David Clark
Designers: Antonin Collard, Elise Tang, Hiye Shin
User Experience Director: Brad Donnelley
Design Toolkit
Atomic Design

The My Verizon app was architected using a series of components, elements. modules and templates to standardize the build and create consistency across the design.

Document

The classification and naming of all 5000+ screens for quick identification and organization.

Implement

800+ individual modules and components spec’d out to pixel perfection, serving as foundation for new modules and elements

Feed
Support
Bill Pay
Data Hub
Shop
Rewards
Impact
The new app has achieved record-breaking sales, customer satisfaction and loyalty. Bill payment within the app increased from 68% to 85% and is buoyed by a 27% lift in Autopay enrollment.act
Within seven months of the app’s launch, Verizon’s mobile sales conversion rate rose 15.6x, and overall usage is up over 50%.