GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE GOOGLE
Explore new concepts outside of the current ad formats that drive user engagement and align to advertisers marketing strategies across all channels.
The goal of this project was to do an audit of the ad strategies across Google search and optimize and implement new UI inline with a themed approach covering brand equity, organic ad enrichment, and trust building
My role as a product designer on this project was to do deep dives into dozens of UX variations and layout concepts around the established goals for each sprint. This was a large-scale team effort with ~10 internal designers and cross team communication with Google stakeholders. The work outlined here was just my focus.
Wes Gott, Design Director
Advertisers spend millions on crafting their messaging, slogans, campaigns, etc. Onsearch results that is the smallest elements on the page.
Users generally are scanning and notreading. How to do help serve advertisers that have built a campaign around specific imagery.
Ads subvert the “purity” of Google’s ranking system. Their commercial association contrasts with organic results.
How can messaging play a strong role, andhow do we compliment this messaging withclear calls-to-action?
Product listings are using product imageryas the hero, but what about users that needto be sold on a specific brand before beingsold their product?
Advertisers spend millions on crafting their messaging, slogans, campaigns, etc. On search results that is the smallest element on the page.
How do we blend copy and other extensions like locations and offers to craete more impactful ad opportunities, How do we compliment this messaging with clear call to action?
Lead with copy and allow the user down a primary and secondary path depending on their interest in the ad
Understanding when local is important to help drive action. Picking up items, browse high-price items before purchase.
Use offer/discount to help drive action from advertiser. 20% off all outdoor furniture (button called ‘outdoor furniture’
Text competitor comparison as an ad format
Smaller Variation of the competitor comparison
Fit more opportunities with a stacked variation
Can we look at contextual calendar events and surface ads based on their relevence, Can we use time sensitivty and date response as a way to encourage a call to action?
Text based ad format, minimal visual impact
Visual campaign connected to a holiday event
Time sensitive opportunity with a large visual and overlaid CTA
Can we use campaign/lifestyle imagery to drive users through to the advertiser's site, or is there an opportunity to explore the brand before the click?
Text based ad format, minimal visual impact
Visual campaign connected to a holiday event
Time sensitive opportunity with a large visual and overlaid CTA
Breaking down the Overview tab with copy and lifestyle images
Campaign / lifestyle images to showcase brand, and a visual CTA
Bring in customer feedback or UGC to build trust
Advertisers spend millions on crafting their messaging, slogans, campaigns, etc. On search results that is the smallest element on the page.
Localization with a clear CTA
Localization with a carousel of nearby businesses
Hero Local ad with CTA and topic headings
